FEATURES OF COMMUNICATIVE ACTIVITIES IN THE NETWORK SOCIETY

  • Олена Ісайкін Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State
  • Алла Зленко Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University
Keywords: комунікація, мережеве суспільство, Інтернет, інформація, «мережеве» мислення, населення України.

Abstract

The modern world is undergoing constant changes and transformations due to globalization processes, this is especially noticeable due to the development of communicative activity of the world's population. As a result, a new type of social structure and a new form of social organization of people, called «network society». The Internet has become a special medium of communication, which is playing an increasingly important role in almost all areas of modern human activity. Due to the availability of Internet technologies, new communication opportunities have appeared, which constitute a special area of information interaction. Due to the involvement in the space of communications, on the one hand, social, political, historical, ethnic, cultural, communicative and media factors, and on the other - computers and computer networks, traditional forms, models and types of communication have diversified. In fact, modern man is constantly in two dimensions - the natural reality of the surrounding material world and the virtual - formed by technical means of digital communication. Characterizing Internet communication as a type of daily social practice, it should be noted that its implementation is mediated by both passive and active actions of individuals, where the first implies the perception and use of information, the second - active participation in the communication process, creation and dissemination information.

The analysis of the development of the information space gives reason to argue that it is the introduction of new means of communication, which is based on the network principle of organization of interactions, that today provides unprecedented opportunities for targeted social transformations and engineering. Today, network communication is an effective social technology for solving various problems of modern society.

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Author Biographies

Олена Ісайкін, Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State

Ph.D. in Historical sciences,

Associate professor of Department

of scientific discipline of

documentation

Алла Зленко, Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University

Ph.D. in Historical sciences,

Associate professor of Department

of scientific discipline of

documentation

Published
2020-09-01
How to Cite
Ісайкін, О., & Зленко, А. (2020). FEATURES OF COMMUNICATIVE ACTIVITIES IN THE NETWORK SOCIETY. Society. Document. Communication, (9), 99-111. Retrieved from https://sdc-journal.com/index.php/journal/article/view/282