IMAGE FORMATION IN THE SOCIAL COMMUNICATIONS’ SYSTEM

  • Kateryna Diuzheva
Keywords: image, image maker, image-forming factors, social communication, corporate image, PR

Abstract

The article is devoted to the consideration of the peculiarities of the image formation as a process and phenomenon, which, under certain conditions and for a specific purpose, arises in the system of social communications. Particular attention is paid to two facets and types of image: personal (individual) and corporate (the example of higher education institutions). The purpose of the research is to prove the thesis that the formation of an individual image of a person is closely related to the formation of a positive or negative image of an educational institution. The article consists of the following parts: the analysis, the concept of the image and purpose of the image maker today, the concept of brand, the value of the first impression for the formation of the image, the image of the higher educational institution and the components of its formation. The main conclusions of the article indicate that the image of institutions, organizations is formed by people, that why it is impossible to separate the meaning of an individual and corporate image for forming a public opinion about a higher educational institution.

References

1. Karpenko Yu.M. Imidzh vyshchoho navchalnoho zakladu: osnovni skladovi ta problemy formuvannia [The image of a higher educational institution: the main components and problems of formation]. Naukovyi visnyk Polissia, 2015, №1(1), pp. 118–124.

2. Poplavskyi M. Idealnyi imidzh vyshchoho navchalnoho zakladu kultury i mystetstv yak zaporuka yoho uspikhu [The ideal image of a higher educational institution of culture and arts as a guarantee of its success]. Ukrainskyi informatsiinyi prostir, 2013, vol 1, pp. 116–121.

3. Sichko S. M. Brend yak instrument suchasnoho biznesu [Brand as a tool for modern business]. Ekonomichnyi visnyk Natsionalnoho hirnychoho universytetu, 2008, № 1–2, p. 126.

4. Tiahunova N. M. Metodychni zasady formuvannia imidzhu vyshchykh navchalnykh zakladiv [Methodical principles of formation of the image of higher educational establishments]. Visnyk ekonomiky transportu i promyslovosti, 2013, vol. 42, pp. 432–435.

Author Biography

Kateryna Diuzheva

Candidate of Philological Sciences,
Senior Lecturer of Publishing, Editing, the Fundamentals of
Journalism and Philology Department
Educational-Scientific Institute of Journalism and Philology of
Zhytomyr Ivan Franko State University

Published
2018-04-03
How to Cite
Diuzheva, K. (2018). IMAGE FORMATION IN THE SOCIAL COMMUNICATIONS’ SYSTEM. Society. Document. Communication, (5), 192-201. Retrieved from https://sdc-journal.com/index.php/journal/article/view/23
Section
SECTION ІІІ. INNOVATIVE METHODS OF EDUCATION: THE INTEGRATION OF ADVANCED TECHNO