INTERCULTURAL DIALOGUE IN REGIONAL AUDIO-VISUAL MASS-MEDIA AT THE BEGINNING OF 21ST CENTURY

  • Valerii Bashmanivskyi
Keywords: cultures’ dialogue, communication, socio-cultural space, recipient, journalistic material, text, audio-visual media

Abstract

The article deals with the problem of intercultural dialogue in regional audio-visual media at the beginning of 21st century, the specificity of key terms was found out and journalistic audio-visual materials were emphasized. In the process of analysing of TV and radio materials, the role of regional audio-visual media in the establishment of intercultural dialogue in society is studied. It is emphasized on using of television and radio by a large part of the population as a powerful source of information, where recipients become active participants of TV or radio communication on issues relating to life within their territory. The role of the branches of PJSC “National Public Broadcasting Company of Ukraine” in the process of intercultural communication in the national information space is found out.

References

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Author Biography

Valerii Bashmanivskyi

Candidate of Philological Sciences,
Assistant Professor, the Head of Publishing, Editing, the
Fundamentals of Journalism and Philology Department.
Zhytomyr Ivan Franko State University

Published
2018-04-03
How to Cite
Bashmanivskyi, V. (2018). INTERCULTURAL DIALOGUE IN REGIONAL AUDIO-VISUAL MASS-MEDIA AT THE BEGINNING OF 21ST CENTURY. Society. Document. Communication, (5), 153-164. Retrieved from https://sdc-journal.com/index.php/journal/article/view/20
Section
SECTION ІІІ. INNOVATIVE METHODS OF EDUCATION: THE INTEGRATION OF ADVANCED TECHNO